We look for two things: 1) where we can have the biggest quantitative impact, and 2) the fit—we work best with those teams who mesh with our unique, collaborative practice. And we look for where we can align our business with our clients' goals: We only profit when our clients profit.
Our work applies the principles of modern portfolio theory in the design, execution, and optimization of marketing and advertising operations. We dramatically enhance the value of investments in creative, media, branding, and marketing technology.
Rooted in the multidisciplinary field of Systems Dynamics developed at MIT’s Sloan School of Management, we find often-ignored gaps in the marketing value chain, and create reinforcing loops, amplifying yields in key pockets of customer experience.